According to the source, Steak 'n Shake added $10 million in Bitcoin (BTC) exposure alongside a BTC strategic reserve, reported on January 19, 2026, source. The source headline specifies the $10 million figure and references a BTC strategic reserve but provides no details on purchase method, timing, custody, or accounting treatment, source. As of the source post, no wallet disclosures, average entry price, or additional treasury policy guidance were provided, source. For traders, the headline delivers a time-stamped corporate Bitcoin adoption data point to monitor BTC sentiment and flows around the announcement window, source.

According to AltcoinGordon, President Trump's World Liberty Financial has purchased an additional $10 million worth of Ethereum ($ETH) and Bitcoin, just a day before the Crypto Summit. This move could indicate a strategic positioning in the cryptocurrency market ahead of significant industry discussions.